Bajaj Electricals is one of the leading electrical product manufacturers in India, offering a wide range of products like fans, lighting, home appliances, and more. With its vast range of products and a strong distribution network, Bajaj Electricals has become a trusted brand among consumers.
If you are interested in becoming a Bajaj Electricals distributor in India, there are certain steps you need to follow. In this article, we will discuss how to get Bajaj Electricals distributorship in India, Criteria, Eligibility, and Investment.
Table of Contents
What Is Bajaj Electricals Distributorship
Bajaj Electricals distributorship is a business opportunity provided by Bajaj Electricals Limited, a well-known Indian consumer electrical equipment manufacturing company. The dealership allows entrepreneurs to become authorized distributors of Bajaj Electricals products in a specific geographical area.
As a Bajaj Electricals distributorship, the distributor gets access to a wide range of consumer electrical equipment, such as fans, lighting, home appliances, kitchen appliances, and other electrical products manufactured by Bajaj Electricals. They can sell these products directly to customers in their designated area and earn a profit from the sales.
To become a Bajaj Electricals distributorship, interested individuals or entities must submit an application to the company. The application is then reviewed by the company’s selection committee, and if approved, the applicant is provided with a dealership agreement, which outlines the terms and conditions of the dealership.
Some of the benefits of becoming a Bajaj Electricals distributorship include access to a well-established brand, an extensive product range, marketing, and advertising support, and regular training and support from the company. The dealership model provides entrepreneurs with an opportunity to start a business with lower investment and lower risk, as compared to starting a new business from scratch.
In return, Bajaj Electricals expects its dealerships to maintain the company’s standards in customer service, sales, and after-sales support. The dealerships must also adhere to the pricing guidelines provided by the company.
In summary, Bajaj Electricals distributorship is a business opportunity provided by Bajaj Electricals Limited, which allows individuals or entities to become authorized distributors of Bajaj Electricals products in a specific geographical area. Becoming a dealership provides access to a well-established brand, extensive product range, marketing and advertising support, and regular training and support from the company. In return, the dealership must maintain the company’s standards in customer service, sales, and after-sales support.
Why become a Bajaj Electricals Distributor
Becoming a Bajaj Electricals distributor in India offers numerous benefits, making it an attractive opportunity for entrepreneurs and business owners. Here are some reasons why you should consider becoming a Bajaj Electricals distributor:
- Established brand: Bajaj Electricals is a well-established and trusted brand in India. It has a long-standing history and a reputation for quality products and excellent customer service. As a distributor, you will benefit from the brand’s established reputation, which can help you attract and retain customers.
- Wide product range: Bajaj Electricals offers a wide range of products, including fans, lighting, home appliances, and more. This variety of products makes it easier for distributors to diversify their product portfolio and cater to different customer needs.
- Strong distribution network: Bajaj Electricals has a robust supply chain system that ensures timely delivery of products to distributors. As a distributor, you will benefit from an established distribution network that can help you reach a large customer base.
- Training and support: Bajaj Electricals provides training and support to its distributors to ensure that they have the necessary knowledge and skills to sell the products effectively. The company also provides marketing and promotional support to help distributors generate demand for the products.
- Business opportunity: Becoming a Bajaj Electricals distributor is a great business opportunity for entrepreneurs and business owners. It offers the potential for long-term growth and profitability, with the possibility of expanding the business by adding new products and reaching new customers.
Land requirement For Bajaj Electricals distributorship
The land requirement for a Bajaj Electricals distributorship may vary depending on the location and type of dealership. In general, Bajaj Electricals offers two types of dealerships: exclusive dealerships and non-exclusive dealerships.
For exclusive dealerships, which are larger in size and offer a wider range of products, the land requirement may range from 1500 square feet to 5000 square feet. These dealerships typically require a larger investment and a higher level of experience in the electrical equipment industry.
For non-exclusive dealerships, which are smaller in size and offer a limited range of products, the land requirement may range from 500 square feet to 1500 square feet. These dealerships are suitable for individuals or small businesses with limited investment and experience in the industry.
Apart from the size of the land, the location of the dealership is also an important factor. Bajaj Electricals prefers locations that are easily accessible, have high footfall, and are in close proximity to residential areas, commercial areas, or industrial areas depending on the type of dealership.
It is important to note that the land requirement is just one aspect of the dealership application process. Bajaj Electricals evaluates each application based on various factors such as the applicant’s experience, financial stability, business plan, and suitability for the dealership. Therefore, it is advisable to consult with the company or its representatives to determine the specific land requirement and other requirements for the dealership based on your location and type of dealership.
Investment For Bajaj Electricals distributorship
The investment required for a Bajaj Electricals distributorship can vary depending on the location, size, and type of dealership. The investment can range from a few lakhs to several lakhs of rupees. The company provides dealership opportunities in three categories, namely, authorized dealers, retail dealers, and service dealers. Each category has its investment requirements.
Here is a general idea of the investment required for each category:
- Authorized dealers: This category involves the sale of Bajaj Electricals products to other dealers or retailers. The investment required for this category is typically higher than other categories as it involves setting up a showroom and office space. The investment can range from Rs. 10 lakhs to Rs. 20 lakhs or more.
- Retail dealers: This category involves the sale of Bajaj Electricals products to end customers. The investment required for this category is relatively lower as compared to authorized dealers. The investment can range from Rs. 5 lakhs to Rs. 10 lakhs or more.
- Service dealers: This category involves providing after-sales service to customers for Bajaj Electricals products. The investment required for this category is lower as compared to the other two categories. The investment can range from Rs. 2 lakhs to Rs. 5 lakhs or more.
It is important to note that the investment required also depends on other factors such as the location of the dealership, the cost of rent, the cost of inventory, the cost of staffing, and other expenses. The investment required can vary from city to city and region to region.
Bajaj Electricals also offers financial assistance to eligible candidates who meet the company’s criteria. The financial assistance can be in the form of a loan, which can be repaid over a period of time with interest.
The investment required for a Bajaj Electricals distributorship can vary depending on the type and location of the dealership. It is advisable to assess the investment required and the potential returns before making a decision. The company also offers financial assistance to eligible candidates, which can help reduce the initial investment.
The profit margin of Bajaj Electricals distributorship
The profit margin of Bajaj Electricals distributorship can vary depending on several factors, such as the type of dealership, location, competition, and the pricing strategy adopted by the dealer. However, Bajaj Electricals provides a suggested maximum retail price (MRP) for each of its products, which gives an indication of the profit margin that can be earned.
As a Bajaj Electricals distributorship, the dealer can earn a profit margin of 10-15% on the MRP of the products. The actual profit margin can be higher or lower depending on various factors such as the dealer’s operating expenses, overhead costs, and competition in the local market. The profit margin may also vary based on the type of product being sold, with some products having higher margins than others.
To maximize the profit margin, dealers can focus on increasing sales volume and managing their operating costs. They can also adopt effective marketing and promotional strategies to increase brand awareness and attract more customers. Additionally, dealers can take advantage of the regular training and support provided by Bajaj Electricals to improve their sales and customer service skills.
Bajaj electricals product list
Bajaj Electricals offers a wide range of products across various categories. Some of the popular product categories offered by Bajaj Electricals are:
- Fans – Ceiling Fans, Wall Fans, Pedestal Fans, Exhaust Fans, Table Fans, and more
- Lighting – LED Lights, Decorative Lights, Street Lights, Flood Lights, Industrial Lights, and more
- Home Appliances – Mixer Grinders, Juicers, Food Processors, Water Heaters, Room Heaters, Irons, and more
- Kitchen Appliances – Cooktops, Chimneys, Hobs, Ovens, and more
- Power Solutions – Inverters, UPS Systems, Batteries, Solar Panels, and more
- Cables and Wires – Power Cables, Control Cables, Instrumentation Cables, and more
- Industrial Solutions – Motors, Drives, Gearboxes, Pumps, and more
- Consumer Durables – Televisions, Air Conditioners, Refrigerators, and more
Bajaj Electricals distributorship criteria
To become a Bajaj Electricals distributorship, interested individuals or entities must meet certain criteria. Here are some of the key requirements:
- Business registration: The applicant must have a valid business registration, such as a sole proprietorship, partnership, or private limited company.
- Experience: The applicant must have relevant experience in the electrical equipment industry, such as selling electrical products or providing electrical services.
- Infrastructure: The applicant must have a commercial space of a minimum of 200 sq. ft. in a prominent location in the designated area. The space should be suitable for displaying Bajaj Electricals products and conducting sales activities.
- Investment: The applicant must have the necessary investment capacity to set up and run the dealership. The investment required may vary depending on the size of the dealership and the location. The exact investment amount may vary depending on the location and size of the dealership, but it typically ranges from Rs. 5 lakhs to Rs. 25 lakhs.
- Geographical area: The applicant must have a designated geographical area, where they will be authorized to sell Bajaj Electricals products.
- Sales targets: The applicant must agree to achieve the sales targets set by Bajaj Electricals and maintain a certain level of inventory of Bajaj Electricals products.
- Customer service: The applicant must maintain high standards of customer service and after-sales support for Bajaj Electricals products.
- Legal requirements: The applicant must have all the necessary legal documents and licenses required to operate a business in the designated area. This includes GST registration, trade license, and any other local permits required by the authorities.
Once an applicant meets the above criteria, they can submit an application to Bajaj Electricals for the dealership. The application is then reviewed by the company’s selection committee, and if approved, the applicant is provided with a dealership agreement, which outlines the terms and conditions of the dealership.
To become a Bajaj Electricals distributorship, an applicant must have a valid business registration, relevant experience in the electrical equipment industry, suitable business infrastructure, necessary investment capacity, designated geographical area, agree to achieve sales targets and maintain high standards of customer service and after-sales support for Bajaj Electricals products.
Bajaj Electricals distributorship documents
If you are interested in becoming a Bajaj Electricals distributorship, you will need to submit certain documents as a part of the application process. These documents help the company assess your eligibility and suitability for the dealership. The specific documents required may vary depending on the location and type of dealership. However, some of the common documents required are:
- Application form: You will need to fill out an application form that includes your personal and business details. The form will typically ask for your name, contact information, educational qualifications, business experience, and other relevant information.
- Identity proof: You will need to submit a government-issued identity proof such as a PAN card, Aadhaar card, or passport. This helps the company verify your identity and ensure that you are a genuine applicant.
- Address proof: You will need to submit proof of your address, such as a utility bill, rental agreement, or property ownership document. This helps the company verify your address and assess your suitability for the dealership based on the location.
- Bank statement: You may be required to submit a bank statement for the past 6 months to show your financial stability and capacity to invest in the dealership.
- Business plan: You will need to submit a detailed business plan that outlines your vision for the dealership, including your marketing and sales strategy, financial projections, and growth plans.
- Trade license: You will need to obtain a trade license from the local authorities to operate the dealership. The trade license is a legal requirement for businesses in India, and you will need to submit a copy of the license to Bajaj Electricals.
- GST registration: You will need to register for Goods and Services Tax (GST) and submit a copy of the GST registration certificate. GST is a mandatory tax for businesses in India that sell goods or services.
- Partnership deed or company incorporation certificate: If you are applying for a partnership or company dealership, you will need to submit the partnership deed or company incorporation certificate, respectively.
These are some of the common documents required for Bajaj Electricals distributorship. It is advisable to check with the company or its representatives for the specific documents required for your location and type of dealership.
How to get Bajaj electricals distributorship in India 2023
There is no online form provided by Bajaj Electricals Company where you can apply for distributorship of Bajaj Electricals. So the question arises how will you take the distributorship of Bajaj Electricals!!
So while solving your doubt let us tell you that for this you have to contact Bajaj Electricals and that too through email id or phone number. That’s why you call them or send all the information by email. In this, you will have to give all the information about yourself and tell why you want to take the distributorship of Bajaj Electricals and what are the things available to you, etc.
After this, as soon as the officials of Bajaj Electricals Company will receive your application, after a few days they will automatically contact you and inform you about the further process. You have to go through a prescribed process and after that everything goes well and the deal gets finalized then you will be given the job of Bajaj Electricals distributorship.
Bajaj Electricals distributorship contact number
Now you have read that to get a distributorship of Bajaj Electricals you have to contact them through phone number or email id but you have not known what their phone number or email id is. So if you want to contact them, you can contact them on 022 – 4128 0000 and tell them about yourself.
Now if you want to contact them through email, then Bajaj Electricals company has also issued an email ID for them which is consumercare@bajajelectricals.com You can mail this email ID or on their WhatsApp number 7039920000 can contact them. On contacting through any medium, your problem will be resolved and the process will be taken forward.
Bajaj Electricals dealer locator
If you want to locate a Bajaj Electricals dealer near you? You simply go to Bajaj Store Locator Page and Fill up the form.
Faq
Bajaj electricals distributorship cost
Land Cost :- Rs. 15 Lakhs To Rs. 20 Lakhs (यदि जमीन खुद की है तो यह पैसे नही लगेंगे)
Distributorship Fees:- Rs. 15 Lakhs To Rs. 20 Lakhs
Storage/Godown Cost:- Rs. 2 Lakhs To Rs. 5 Lakhs
Shop Cost:- Rs. 2 Lakhs To Rs. 4 Lakhs
Other Charges:- Rs. 1 Lakhs To Rs. 1.5 Lakhs
Total Investment:- Rs. 40 Lakhs To Rs. 50 Lakhs
Bajaj electricals dealership contact number
You can contact them on 022 – 4128 0000. email ID for them which is consumercare@bajajelectricals.com You can mail this email ID or on their WhatsApp number 7039920000 can contact them.
Bajaj Product List
Fans – Ceiling Fans, Wall Fans, Pedestal Fans, Exhaust Fans, Table Fans, and more
Lighting – LED Lights, Decorative Lights, Street Lights, Flood Lights, Industrial Lights, and more
Home Appliances – Mixer Grinders, Juicers, Food Processors, Water Heaters, Room Heaters, Irons, and more
Kitchen Appliances – Cooktops, Chimneys, Hobs, Ovens, and more
Power Solutions – Inverters, UPS Systems, Batteries, Solar Panels, and more
Cables and Wires – Power Cables, Control Cables, Instrumentation Cables, and more
Industrial Solutions – Motors, Drives, Gearboxes, Pumps, and more
Consumer Durables – Televisions, Air Conditioners, Refrigerators, and more
Bajaj Electricals dealer locator
If you want to locate a Bajaj Electricals dealer near you? You simply go to Bajaj Store Locator Page and Fill up the form.
I interacted Distibutor in assam