How to get Asian paints dealership in 2023 – Best Guide

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Asian Paints is one of the largest paint companies in the world, with a strong presence in several countries across Asia and Africa. They offer a wide range of paint products for both residential and commercial use.

Why do you get Asian Paints Dealership?

In this article, I briefly describe How to get Asian paints dealership. Behind the cause of written this article is Asian Paints is a big company and its Market share is also very high. If you get Asian paints dealership for your business, you can easily make a profit.

To become an Asian Paints dealer, you must have a registered business, meet the company’s financial and operational requirements, and have a good understanding of the paint industry and market. You may also need to have a physical storefront and meet minimum stock requirements.

Once you become an Asian Paints dealer, you will be able to offer the full range of Asian Paints products to your customers, along with technical support and training. You will also receive marketing and promotional materials to help you grow your business.

It’s important to note that the dealership agreement with Asian Paints is typically for a specific period of time, and the company has the right to terminate the agreement if you do not comply with the terms and conditions.

If you are interested in becoming an Asian Paints dealer, it’s recommended that you carefully review the company’s requirements and application process to ensure you meet all the eligibility criteria.

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Asian Paints Brand Details

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Asian Paints is a leading paint company based in India. It was founded in 1942 and has since become one of the largest paint companies in India and South Asia, with a presence in over 17 countries.

The company offers a wide range of paint products for both residential and commercial use, including interior and exterior wall paints, wood finishes, waterproofing solutions, and ancillary products. Asian Paints is known for its innovative products, color expertise, and commitment to sustainability. The company’s mission is to inspire people to express themselves through color and to enhance the quality of life of its customers.

Why Asian paints is popular?

Asian Paints is popular for several reasons:

Quality products: The company is known for its high-quality paint products that are durable and long-lasting.

Wide range of options: Asian Paints offers a wide range of paint products for different surfaces, including interior and exterior walls, wood, and metal. This provides customers with a variety of options to choose from.

Innovative solutions: The company is committed to innovation and is constantly developing new and improved products to meet the changing needs of its customers.

Color expertise: Asian Paints is a leader in color expertise and offers a wide range of colors for customers to choose from. It also provides color consultation services to help customers choose the right colors for their homes or businesses.

Sustainability: Asian Paints is committed to sustainability and is constantly looking for ways to reduce its environmental impact.

Brand reputation: Asian Paints has a strong brand reputation built over several decades, and is known for its quality products and excellent customer service.

These factors, along with the company’s widespread reach and availability, have made Asian Paints a popular choice among customers looking for paint solutions.

Asian Paints dealership products

If you are going to get Asian Paints dealership, you must know about its products. Asian Paints offers a wide range of paint products through its dealership network. Some of the products that are available through Asian Paints dealerships include:

  1. Wall Paints: Asian Paints offers a variety of interior and exterior wall paints, including emulsions, enamels, and texture finishes.
  2. Wood Finishes: The company offers a range of wood finishes for furniture, doors, and other wooden surfaces, including varnishes, stains, and polishes.
  3. Waterproofing Solutions: Asian Paints provides a range of waterproofing solutions for roofs, walls, and basements.
  4. Ancillary Products: The company offers a variety of ancillary products, including primers, putties, and tools, to help customers with their painting projects.
  5. Specialty Paints: Asian Paints also offers a range of specialty paints, including heat-resistant paints, anti-corrosive paints, and anti-fungal paints.

These products are available through Asian Paints dealerships located across India and other countries. Customers can visit a dealership to receive expert advice and assistance in choosing the right products for their needs.

Asian paints dealership profit margin

The profit margin for Asian Paints dealerships in India varies depending on several factors, such as the dealer’s location, the product mix, and the dealer’s sales volume. In general, Asian Paints dealerships in India can expect to earn a profit margin of around 10-20% on the sale of paint products. However, the exact profit margin will depend on the dealership’s specific circumstances and the terms of its agreement with Asian Paints.

It’s worth noting that profit margins for paint dealerships can be impacted by various factors, such as competition in the market, the cost of raw materials, and the dealer’s overhead expenses. Dealerships that are able to effectively manage these factors and offer high-quality customer service are more likely to achieve higher profit margins.

Asian Paints Dealership Cost

The cost of becoming an Asian Paints dealership in India varies, depending on several factors such as the location of the dealership, the size of the dealership, and the type of dealership being set up. The cost of setting up an Asian Paints dealership typically includes the following expenses:

  • Initial Investment: This includes the cost of renting or buying a suitable dealership location, purchasing equipment, and purchasing an initial inventory of paint products.
  • Franchise Fees: If you are setting up a franchised dealership, you will need to pay a franchise fee to Asian Paints. The amount of this fee will depend on the terms of the franchise agreement.
  • Marketing and Advertising: You will need to allocate funds for marketing and advertising to promote your dealership and attract customers.
  • Operating Expenses: You will also need to consider ongoing operating expenses, such as utilities, salaries for employees, and insurance.

Asian paints dealership costs you around 6 lakhs to 8 lakhs in India. Here is the breakdown of the total investment,

  • Initial Stock Purchase & Fee 3.5 lakh to 4 lakhs (including GST)
  • Colour mixing machine 1.5 lakhs to 2 lakhs
  • Shop Interior – 1 lakh to 1.5 lakhs ( racks, interior, signage boards, furniture, etc. )
  • Computer system & printer 50,000 rupees
  • Other Expenses – 20,000 rupees
  • Shop deposit and first-month rent (if you do not own the shop)

The exact cost of becoming an Asian Paints dealership will depend on the dealership’s specific circumstances and the type of dealership being set up. It’s recommended that potential dealers carefully consider the costs involved and have a comprehensive business plan in place before setting up a dealership.

Criteria of apply Asian paints dealership 2023

Here are some of the general criteria that Asian Paints may consider when selecting dealers:

  • Financial stability: The dealer must have a sound financial background and the ability to invest in setting up and running the dealership.
  • Business experience: Prior experience in running a retail business or managing a dealership can be an advantage, but it is not always a requirement.
  • Market knowledge: A good understanding of the local market and customer needs is important for success.
  • Marketing skills: The ability to effectively market and promote the dealership and its products is essential.
  • Customer service: A commitment to providing excellent customer service is a key factor in building a successful dealership.
  • Operational capability: The ability to manage inventory, stocking and other operational aspects of the dealership is important.
  • Location: The dealership must be located in a high-traffic area, with easy accessibility for customers.

Note that these are general criteria and the specific requirements for an Asian Paints dealership may vary depending on the country and region. It is advisable to get in touch with the company directly for the most up-to-date information on the dealership criteria in your area.

Required  Documents for Asian Paints Dealership

To become an Asian Paints dealership in India, you will need to submit certain documentation as part of the application process. The exact documentation required may vary depending on the type of dealership you are setting up and your specific circumstances. However, the following is a list of some of the common documents that may be required:

Required  Documents for Asian Paints Dealership
Required  Documents for Asian Paints Dealership
  1. Business Plan: A detailed business plan outlining your proposed dealership, including your target market, marketing strategies, and financial projections.
  2. Identity Proof: This can be a copy of your PAN card, passport, or Aadhaar card.
  3. Address Proof: This can be a copy of your passport, electricity bill, or rent agreement.
  4. Bank Statements: Recent bank statements to demonstrate your financial stability and ability to invest in the dealership.
  5. Educational Qualifications: Copies of your educational qualifications, such as degrees or certificates.
  6. Experience Certificates: If you have relevant experience in the paint industry or in a related field, you will need to provide experience certificates to support your application.
  7. Authorization Letter: If you are applying for the dealership on behalf of a company, you will need to provide an authorization letter from the company.
  8. A local government-authorized trade license is required.
  9. A GST certificate is necessary.
  10. A brief registration of the business explaining the designation as a sole proprietorship, LLP, or private limited.

It’s important to note that the specific documentation required for an Asian Paints dealership application may vary based on the dealership type and location. It’s recommended that you reach out to Asian Paints directly to confirm the required documentation for your specific circumstances.

How to get Asian paints dealership in 2023

How to get Asian paints dealership in 2023
How to get Asian paints dealership in 2023

To get an Asian Paints dealership, you can follow these steps:

  1. Visit the Asian paints website. Go to the Contact page.
  2. You can call on this phone number 1800-209-5678 and get details on How to get an Asian paints dealership.
  3. You can email For Dealer related queries, email to
  4. You can directly email to HR


In conclusion, How to get Asian paints dealership or become an Asian Paints dealer is a great way to build a successful business by offering high-quality paints and home decor products to customers. To become an Asian Paints dealer, you’ll need to meet certain criteria, provide certain documents, and complete the necessary steps as outlined by the company. This may include filling out an online inquiry form, setting up a showroom, attending training, and signing a dealership agreement. By following these steps and meeting the requirements, you’ll be able to launch a successful Asian Paints dealership and grow your business.

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